Google Webmasters Console is Google's interface and communication channel between webmasters and Google. They found that while than passively indexing websites using web spiders was effective, sometimes webmasters simply didn't know something on their website was lacking (e.g. dead links, excessive load times, etc.). So this is their way to actively let webmasters who opt in to communicate know.
So what is Google Webmasters Console?
Google Webmasters Console is the way that Google interacts with webmasters to manage their website presence on Google's search engine. While this is not a guide to go through all parts of the tool, as it's constantly expanding in features. Google has been spending a fair bit of time recently bringing in the Google Webmasters Console and Google Analytics together.
One of the things that Google needs you to do to get started is to prove you are indeed a webmaster and own the domain/ subdomains that you are looking to manage.
Google lists a variety of different ways to check and verify you own the site. They are as follows:
Log into the Google Webmasters Console Tools website.
There will be an option to add your "property" to the Google Webmasters Console. Click on the "Add Property" button to do so.
Select HTML tag, where we will need to add a meta tag to your site's home page
Go to your HubSpot portal.
Find "Content Settings" under "Content" and then find a section called, "Site Header HTML" and add in the meta tag that Google would have provided to you.
Once you have set this up on HubSpot, scroll down and click the blue "Save" button.
Click "Verify" on Google's Search Console so that they check your website for the meta tag.
You should have a confirmation of success.
If it is not working, you may need to explore other options to prove that you own the website URL that you are asking Google to allow you to manage as a webmaster.
Please reach out to Google Webmasters Central Help Forums for help if you get stuck. As HubSpot Support won't have access to Google's system.
Here are some common verification errors mentioned by Google below.
In addition to any method-specific verification errors, the following verification errors are possible in most verification methods: