Rejuvernating the brand

Mar 21, 2012 7:26:00 PM / by Vu Long Tran

Something someone once told me about brands made me think about how much our minds can be somewhat simulated or tricked (for want of a better word).

Essentially when you think about a high profile brand on the market today like Maccas (Mc Donalds), Coke, Nike, what you'd actually find they'll be constanting doing is rolling out new styles, new burgers, new promotions, and what a business coach once told me, things that essentially rejuvenate the brand.

If you look carefully at Coke for instance, they have some many different variations and favours of Coke, but what you'll find is that while they do indeed sell say 5-10% of these variations such as Coke Vanilla, Coke Blueberry or whatever, essentially the main product line they'll predominately sell is the plain old original Coke.

So what does that say? What that says about the mindset of the consumer is that while Coke has all these new and great favours coming out, I like having the choice and knowing that there are other favours available. Sure I might try one one day, but at the end of the day I'm happy with my good old Coke.

As imagine if Coke had only been selling plain old Coke for the last 20-30 old years, would you still feel the same about waiting to drink that? Or would it feel outdated then?

All the youthful marketing, new styles and variations that come out, it's all there to give you that new feeling.

This is the same with all brands. Maccas does the same too, with Big Macs, Mc Chickens being the big sellers, but all these other promotional burgers helping to keep the menu looking fresh and not outdated.

I found this whole marketing concept interesting and true, so something to think about the next time you go to choose that Coke or new favour of Coke - Is Coke the one you really wanted to drink? Or is that too outdated for you now?

Vu Long Tran

Written by Vu Long Tran

Solutions Engineer APAC @pymetrics . ex-@Forrester consultant. Tweeting on #cloud, #cybersecurity, #equality and #tech tinkering!

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