Here are some ideas that I would like to share that were a result of some youth work I believe will be useful starting point for anyone looking to work on a communications/ marketing plan for their group.
The example below is more for a youth group that is supported through a local Australian council, so please view and adapt it from how your group is organised and the main goal/ objective of your group.
So here are some ways to promote your group in your community. Use:
So here are some ways to promote your group in your community. Use:
Traditional Media
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Editorial in local newspapers
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Interviews on youth radio or youth related programs on community radio
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Editorial in school and community newsletters
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Youth Services mailing lists (hard copy)
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Channel 31 (cheaper channels) – other cable/TV
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Outdoor real estate boards
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Brochures in cafes etc
Electronic and Social Media
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Information on Council Website
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E-flier to all local Council workers
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Llen newsletter
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Arts & Culture e-flier
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Information on Youth Related websites (eg Youth Central, info xchange/youth)
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E-flier to electronic mailing lists and online networks
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Information on youth agency websites
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Facebook – update regularly, increase local ‘friends’, connect with other global, local, national youth committees/groups
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Myspace - update regularly, increase local ‘friends’, connect with other global, local, national youth committees/groups
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You-tube (and other social networking sites)
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Online ‘TV’ sites – for events, arts, youth culture etc
Other Community Networks
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All local community Youth groups (Recreation, Arts, Cultural etc)
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Local Agencies (Baywest)
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Local secondary schools
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Tafe/Tertiary Institutions
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General Community Groups (eg Rotary, Lions Club)
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Youth Services in neighbouring councils
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Cross promotion with Youth Foundations
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Job Agencies/Youth Pathways
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information to all holiday program participants, young people list(youth services)
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e-flier to youth peak bodies (eg Foundation for Young Australians, Oxygen, YACVic etc)
Action Plan
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Compile contact lists (both Youth Services and your group)
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Make appointments/telephone calls
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Media release (through Council & through your group)
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Finalise Marketing Materials (your group, then Council approval)
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Create online & printed versions (including e-flier, billboard, posters etc) & (if possible – short film/footage/promo)
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Online overview for youth workers (paragraph for council website, youth orgs, other youth worker websites)
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Online overview for young people (paragraph) for myspace, facebook, social networking sites, event sites etc etc
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Distribution of all information to channels
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Update information as needed – when more acts are booked etc
